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Twin Creek Media

Goal SettingFinancial

Setting goals gives us targets to hit, plus accountability and direction. We start every project by defining the finish line.

You’ll miss 100% of the shots you never take

Let’s define the key performance indicators that impact your business most, financial or other. Setting goals gives us targets to hit, plus accountability and direction. Plugging your numbers into our Marketing Budget Worksheet will confirm financial assumptions and predict success.

This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.

How this service is structured

Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.

See the Map stage

You're in good company

We’ve completed goal-setting exercises (related to sales and marketing) with many companies, such as…
  • Canadian Restaurant Supply
  • Riverstone
  • Pool Patrol

Define the finish line

Goal setting is one of our favourite activities. It requires an equal mix of dreaming, vision, and bravery.

Bravery? Yes. The very act of writing down a goal (and making it known to those around you) takes guts. Now we’re all accountable for hitting those targets! Our marketing team doesn’t shrink away from your targets; we embrace them.

  • If we know the destination, then together we’ll plan the best route to get there. We start every project by defining the finish line.
  • Are your goals S.M.A.R.T.? Vague goals are the enemy of progress. Here’s a much better method: make them specific, measurable, achievable, relevant, and time-bound.
  • Goals go beyond just finances. They could be related to any key performance indicator that your business tracks. KPIs could include subscriptions or signups, downloads, people-related or recruitment goals. Marketing departments play a role in achieving a wide range of goals.
A finish line representing a clearly defined goal

More than marketing, Twin Creek Media has helped us evaluate our approach to marketing and listened to our unique business needs. With their guidance, we have new tools to showcase the business and a stronger understanding of what to develop next.

Shannon PearsonJim Dent Construction Ltd

90%

Hard goals beat vague

Of studies prove hard goals are better than vague ones

1.4x

Success when written down

Increase in success when writing a goal down

65%

Achieve with a partner

Achieve their goals when shared with an accountability partner

6.7x

More employee pride

Increase in employee pride in goal-oriented companies

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
— James Shaw, CEO / Cofounder,Twin Creek Media

Frequently asked questions

What kinds of goals do we set?

We define the key performance indicators that impact your business most, financial or other. That can include revenue targets, but also subscriptions or signups, downloads, and people-related or recruitment goals.

What makes a good goal?

Vague goals are the enemy of progress. We use the S.M.A.R.T. method: make goals specific, measurable, achievable, relevant, and time-bound.

How do you check that the numbers add up?

Plugging your numbers into our Marketing Budget Worksheet confirms financial assumptions and predicts success.

How does goal setting fit into a bigger plan?

This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.