Key Messaging
Brands need to find their voice. We craft the words that capture your brand’s essence, whether it’s 3 words or 1000.
Great words inspire action
You’ve heard it said, “a picture is worth a thousand words.” It’s true. We agree that marketing is often visual. But let’s think for a moment about those thousand words. They need crafting like everything else attached to your brand. Brands need to find their voice. Our team will help craft the words that capture your brand’s essence, whether it’s 3 words or 1000.
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.
How this service is structured
Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.
See the Map stageKey Messaging gallery
You're in good company
Words with heart and soul
A great marketing message isn’t even recognized as such. Your audience simply likes it. In one industry, the message could be received as pure emotion, heart and soul. In another industry, an incredible marketing message could come across as pure fact and brilliance. Either way, your audience reacts with subconscious agreement and a desire for more.
How are we going to achieve these things? By helping you write your story. Using your brand’s voice, we’ll craft your story, value proposition, product and service descriptions, campaign taglines, web copy, email promos, printed material, video scripts, etc.
Pillars, components, clusters
Twin Creek’s writing team has developed a great process that lays the foundation of all writing content. We call it the Company Storybook.
- Every great story has an intriguing plot. In your company, we’ll sort out the central pillars that hold up the rest of your story.
- How are the pillars used? They form the overarching themes and key messages.
- Cluster topics are developed that surround the pillar, which, in turn, spearhead content creation.
If you want a media presence that is well-crafted, functional and reliable with that touch of creative genius that makes you stand out, then you need the folks at Twin Creek Media.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Key Messaging
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is key messaging?
It’s the words that capture your brand’s essence, including your story, value proposition, product and service descriptions and campaign taglines. It speaks to your target audience and inspires action.
What is the Company Storybook?
It’s the process our writing team uses to lay the foundation for all your writing content. We sort out the central pillars that hold up your story, which form your overarching themes and key messages, and develop cluster topics around them.
Where does the messaging get used?
Using your brand’s voice, we craft web copy, email promos, printed material, video scripts and more, so everything you publish tells the same story.
Is this a standalone service?
It’s usually bundled with other items into a Marketing Roadmap, a 4 to 6 week project that produces a marketing plan for your organization.