Asset Planning
Is your website ready for 1000s more people? We create a prioritized list of the missing pieces before you launch into advertising.
Create the missing pieces
Is your website ready for 1000s more people? Do your salespeople have all the tools they need? We’ll create a prioritized list of assets such as brochures, web pages, videos, photos, written reviews and testimonials, email templates, social media accounts, case studies, signage, swag, design templates, and so on. Let’s get your ducks in a row before launching into advertising campaigns.
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.
How this service is structured
Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.
See the Map stageAsset planning gallery
Get your ducks in a row
This stage is sort of like getting your metaphorical ducks in a row before opening up the floodgates. Done right, your ducks swim along in perfect synchronization. Done wrong, well… duck soup.
- Core brand: logo packs, stationery, signage, branded swag.
- Digital: website, templates, social accounts, software and online tools.
- Traditional: presentations, brochures, handouts, trade show materials.
- Video and photography: corporate video, commercials, testimonials, team/scene/product photoshoots.
Priorities, timelines, and budgets
Time to pick and choose what to create now and what can wait till later.
- You get to decide which assets to create to put your business in the best light.
- We break down the costs associated with the assets chosen.
- We map out timelines according to need and priority (don’t worry, these aren’t set in stone).
- All work created is yours, including original files.
Creating revenue-generating programs, projects and contests with positive & measurable results: Twin Creek Media always delivers! I have truly had the pleasure of working with the Twin Creek Media team for 3 years now.
Client result
“Twin Creek was amazing. We were really happy with the work they did for us, really happy with how much they reached out to us. In the end, we had a really comprehensive package of marketing product.”
Richard D
Versatile Concrete
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Asset Planning
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is asset planning?
It’s a prioritized list of the marketing assets your business needs, such as brochures, web pages, videos, photos, testimonials, email templates and signage. We help you get your ducks in a row before launching advertising campaigns.
What kinds of assets do you cover?
We cover your core brand, digital assets, traditional materials, and video and photography. That ranges from logo packs and websites to brochures, trade show materials and corporate video.
Who decides what gets created first?
You do. You choose which assets to create, we break down the costs of those assets, and we map out timelines by need and priority. Timelines aren’t set in stone.
Do we own the finished work?
Yes. All work created is yours, including original files.