Budget Allocations
Which channels, which audiences, which messages, and how much on each. We plan your advertising mix so spend goes where it performs.
Right time, right place, right message
By this point, we’ve taken the time to understand your goals, market position, and ideal customers. Now we can get tactical. We’ll choose the channels, audiences, messages and placements for your advertising, then decide how much of your budget goes to each. Digital, traditional, local or national… our team has over a decade of experience planning (and executing) campaigns that get results.
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.
How this service is structured
Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.
See the Map stageYou're in good company
Ad mix or bad mix?
If you don’t have a plan for how your advertising dollars are split, chances are it’s a “hope-for-the-best” collection of random activities. We can help! Let’s get your ad delivery pitch-perfect so that your brand, audience, message, and budget hit all the right notes.
- It all starts with your goals and customer personas (and decades of experience). We’ll match up the best ad types and media channels for your company.
- What channels should you use: digital, traditional, both?
- Feeling lost in a saturated market? We help your voice stand out by making sure your ads are where your audience is. There is such a thing as perfect timing.
Money, media, and metrics
When it comes to advertising, you’ve got to spend money to make money. No surprise here.
- But how much should you spend?
- What’s a good deal, what’s a bad deal?
- What’s the commitment?
- What are the pitfalls to avoid?
- How will your advertising be measured?
The Twin Creek team will carefully split your advertising dollars against proposed channels so you can see where your money is being spent. That’s just step one. Ultimately, ads are tracked all the way down your marketing funnel to your end results. No allocation is born perfect, but it gets closer and closer when tied into a continuous improvement loop.
We needed our marketing needs handled in one spot. Twin Creek has the ability to do that.
Client result
“I totally would recommend... actually to be honest I've probably recommended about half a dozen different customers already.”
Ryan O
Fresh Air
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Budget Allocations
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What does budget allocation mean?
It's deciding which channels, audiences and messages get your advertising dollars, and how much goes to each. We carefully split your budget against proposed channels so you can see where every dollar is going.
How do you choose the right channels?
It starts with your goals and customer personas. We match the best ad types and media channels for your company, digital, traditional or both, so your ads are where your audience is.
How will I know if the spend is working?
Ads are tracked all the way down your marketing funnel to your end results. The allocation is then refined in a continuous improvement loop, so it gets closer to right over time.
Do I need a budget before we start?
Not necessarily. This service is usually bundled with other items into a Marketing Roadmap, a 4 to 6 week project, and it builds on your goals, market position and ideal customers.