Paid Search can be a great source of revenue. Sadly, many are not aware that efforts in paid online marketing can be wasted if not implemented strategically. So how can you avoid loosing time and money? And how do you target an audience who genuinely want to know about your product or service? Understanding your search and web analytics is very important to get a greater understanding of your audience. What websites do they visit? What they are interested in and searching for online? At what time of day do they click on ads? With this data you can design and manage how your audience interact with your brand. Below is a guide from DataDial of steps you can take to gain this knowledge and how to best use it to reach your desired audience. With high-quality data, the strategy; targeting; website visits and eventually sales will fall into place. Read the full article on the DataDial blog.