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Twin Creek Media

Build it and they will come! After a few years, MINDS Inc. was acquired by Astec Industries (who we're now working with too).

1Editor's choice award
112Media release pickups
98%More phone calls

Millions of miles of roads and freeways are built each year by crews laying asphalt. Asphalt is delivered by trucks making trips to nearby asphalt plants. It’s a massive industry that generally goes unnoticed by most of us. MINDS has become a world leader in helping these asphalt production plants join the 21st century through innovative hardware and software solutions. Sales throughout Canada, USA, and Europe hint at the success of this niche-market, growing tech company.

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Bravo! We are thrilled to accept this award!

Pierre VidaillacMINDS Inc.

Project story

The Future is Paved

MINDS was already successful when they knocked on our door, but their marketing and communications materials were out of date, and no longer reflected their brilliance. Our team strategically overhauled all digital and print materials, creating a product family and naming structure. The website, brochures, magazine ads, and digital ads all work in harmony to communicate complex ideas and intrigue potential customers. Working together, we’ve paved the way for growth.

Control room with monitors overlooking an asphalt plant, for Minds Inc

The results

These numbers speak for themselves.

1

Editor's choice award

Through hard work and innovation, MINDS won an Editor’s Choice Award in their industry’s leading magazine. The results of being in the spotlight is still paying dividends in the form of new customer leads.

112

Media release pickups

Online reputation, buzz, mentions, reviews, and Google rankings are all related - the world of public relations is bigger than ever. Twin Creek’s industry partnerships help MINDS gain more attention that matters.

98%

More phone calls

As months go by, we have tracked the inbound leads coming from various sources, and phone calls have increased dramatically. Knowing where the calls originate from gives us a better understanding of which marketing tactics are working the best.

Services provided

Map

  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan

Make

  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies

Move

  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
It is with pleasure that I comment on Twin Creek Media. When I approached them they told me they were too busy to accept new projects and I am glad I waited a few months. Their ideas and input on marketing have been very helpful and execution is flawless. The website they designed for us is stable, easy to maintain and scales very well between desktop and mobile. We certainly plan to continue with them.

Pierre Vidaillac, CEO, MINDS Inc.