Snore MD is a chain of medical clinics throughout Western Canada. Specializing in sleep solutions, they have built their reputation on “care for life”. A community-based company, Snore MD’s respiratory therapists work in places where they live. Even though the company is just a few years old, they have experienced rapid growth.
New brand. Unknown company. Starting out is daunting in many ways, and marketing dollars are precious. Our main challenge was to gain the attention of potential patients, but it’s a noisy world out there. Twin Creek’s team has been Snore MD’s “marketing dept.” for a couple of years now. A high ranking website, creative social media and digital campaigns, combined with efficient lead generation workflows, has helped new patients walking through clinic doors across BC and Alberta.
As clinics open in communities across British Columbia and Alberta, our challenge is to capture Google searches to drive website traffic. This is especially important when nobody knows the clinic exists. Ranking quickly is key for growth.
Reaching lots of people is easy if you have endless money to spend on advertising, but what start-up has that luxury? Reaching the right people, at the right time, in the right place is much harder. Then converting them into customers is critical.
Each month, new patients find the clinic through our internet advertising campaigns. From creative concept to execution to analysis, our team guides the process. Better ads. Better ROI. Within the month, we see a 4x ROI, while lifetime ROI is much higher.