Make
Creating the missing pieces
Let’s make what’s missing
The MAKE stage covers the creation of all assets and materials needed for long-term growth. These projects are one-off and quoted independently, and they usually come out of the Roadmap we build together in the MAP stage.
All kinds of materials could be created depending on the business, but one item is always high on the list: your website. Websites have such a large role in a business that they should almost be considered a key employee, and perhaps your top salesperson.
Best of all, this stage is creative and tons of fun!
Everything the plan calls for, built by one team so it all looks, sounds and works like you:
Brand & identity
The marks, positioning and story that make you recognisable wherever people meet you.
Logos & Marks
The idea. The very essence. The message & positioning. The visual mark. Digital and traditional materials. Every touchpoint that creates and sustains your reputation is key. Our branding packages are comprehensive and tailored for what you need.
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Brand Positioning
The strange thing about branding is that it’s going to happen with or without you because your customers already have their own opinions about your company. Your reputation precedes you, but you can certainly influence it! Let’s think ahead and organize your main brand as well as any product or service sub-brands. Your customers will gain clarity, and your employees will gain sanity!
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Packaging Design
Creating packaging that resonates with your target audience while ensuring compliance with labelling laws. From eye-catching visuals to accurate and bilingual information, we help your product stand out on the shelves and entice new customers.
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Swag & Gifts
We believe in the magic of well-crafted promotional items. Branded items can be effective advertising, think water bottles, golf balls, and useful stuff for home or office. This is the obvious reason for swag. The not-so-obvious is wrapped up in the idea of identity & tribe.
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Web & digital
Your website and the systems behind it: built to welcome visitors, answer their questions and turn them into customers.
Website Design
Leverage the power of website that welcomes, educates, and inspires your visitors to take action. We’ve created 100s of professional websites that are designed to perform. All websites are created with love by our in-house team; not outsourced.
Explore serviceE-commerce Websites
Selling online is the new reality and can compliment a physical storefront. Whether you sell products or services, we can create a website that’s a great platform for customers to create accounts, signup, shop, order, and pay online. Designed and developed by our team in Kelowna using the world-class Shopify platform.
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Integrations, AI & Automation
You’ve got leads. You’ve got forms. Maybe even a CRM. But if your systems aren’t connected, you're losing momentum where it matters most. Without smart software integrations, AI, and marketing automation, great marketing efforts can stall out just shy of results.
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Social Media & Profile Setup
We help our clients build a strong digital footprint/bat signal that works for humans, search engines, and AI. So hop in your well-engineered sports car and let's get to it!
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Content & media
Print, photos, video, audio, reports and sales tools that tell your story and give your team something great to share.
Print Materials
Despite the rise of digital, printed materials still have a place. Our designers can create any sort of tool you need, plus organize great pricing on printing through our network of suppliers. Business card, brochures, flyers, rack cards, posters, magazine & newspaper ads, large format banners & graphics - you name it.
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Video can be used for many business purposes, like virtual tours, overviews, customer stories & testimonials, education, product or service explainers, as well as regular advertising. Distribution on social media and on your website leverages your work.
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Photography
We have several photographers on our extended team specializing in people, products, architecture, etc. Photos are used across your online and offline communications and are vital marketing assets.
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Music & Radio
Jingles, sonic logos, voiceovers and radio spots. We write, record and produce audio that makes your brand recognisable in a few seconds, on air or online.
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Digital Sales Materials
Crafting digital sales materials is essential for your sales force to guide potential clients through their purchasing journey. From compelling slide decks to persuasive digital brochures, proposal templates, bios, reports, whitepapers, case studies, and product sheets, we ensure your team is equipped.
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Trade Show Materials
From handouts to full booths, or digital tools and contact followup campaigns, our team can be your support behind the scenes.
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The 3 Paddle System