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Anatomy of a Marketing Agency

Marketing agencies exist to help communicate the message of other companies.  They are creative storytellers, entertainers, and influencers.  If you X-RAYED a marketing agency you'd probably see something like the illustration below.  Some firms specialize in just one area, while others are full-service, integrated agencies. Enjoy the infographic below, knowing that marketing agencies are filled with amazing people who do awesome stuff! Click on the image below to open a larger version or click here to download high resolution PDF.

Marketing companies are made up of a team of people with different skill sets; the best firms have figured out how to combine the strengths of an eclectic mix of top talent.  Some people are extremely creative, some very analytical, organized, or techie, and others strategic and visionary.  There is an endless list of characteristics that are embodied by marketing company staff. Here's a list of some of the roles you'll find in a modern marketing agency:

  • Account Coordinator
  • Account Manager/Executive
  • Account Director
  • Animator
  • Art Director
  • Creative Director
  • Copywriter
  • Event Planner
  • Graphic Designer (Sr. & Jr.)
  • Human Resources
  • Marketing Strategist
  • Market Researcher
  • Media Buyer
  • Media Planner
  • Photographer
  • Public Relations Officer
  • Search Engine Optimization Specialist
  • Social Media Manager (aka Community Manager)
  • Sound Engineer
  • Video Producer/Video Editor
  • Website Designer (front end design & UX)
  • Website Developer (back end coding)

Resources to learn more about marketing agency roles: