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The Role & Importance of Brand Naming in Brand Positioning

May 26, 2026

The Role & Importance of Brand Naming in Brand Positioning

AI name generators are fast and free, but a great brand name takes more than an algorithm. Here's what the tools miss, and how brand naming actually works.

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May 24, 2026

Effective SEO Techniques for Organic SEO Traffic (2026 Update)

Organic SEO has changed more in the last two years than the decade before it. Here's what's driving rankings in 2026, and what to stop wasting time on.

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Effective SEO Techniques for Organic SEO Traffic (2026 Update)

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What Makes the Best Mobile Site?

May 20, 2026

What Makes the Best Mobile Site?

More than 60% of web traffic comes from mobile. Here's what separates a mobile website that converts from one that quietly loses you business every single day.

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Writing a Short Story with an AI Writing Partner

March 09, 2025

Writing a Short Story with an AI Writing Partner

I wanted to see what writing a short story with AI would be like. With ChatGPT as my writing (and graphic novel artist) partner, I spent an hour on the couch messing around and we "wrote" something.

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Branding No-No’s

September 20, 2023

Branding No-No’s

Don’t make these mistakes with fonts, colour, made-up words, and domain name selection.

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Videos, Photos, UX and Your Website

August 30, 2023

Videos, Photos, UX and Your Website

The importance of User Experience - especially in video, photo, graphics and navigation - to drive the brand message across a website and onto social media. 

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Website Design Trends in 2023 - Part 1

August 16, 2023

Website Design Trends in 2023 - Part 1

Episode 1 of Between Two Creeks. Website Design Trends in 2023 - Part 1. Marketing Tips + a Bit of Nonsense for Business Owners, CEOs and Marketing Directors.

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Digital Marketing Agency vs. In-House Marketing: Which is Right for Your Business?

July 19, 2023

Digital Marketing Agency vs. In-House Marketing: Which is Right for Your Business?

Dive in to finally put your dilemma to rest!

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No, don't do that. Start here.

April 26, 2023

No, don't do that. Start here.

Have you heard the fitness phrase, “Don’t skip leg day”? It’s because you need a good foundation for balance, agility, and overall health. Don’t skip marketing strategy.

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What’s Hot And What’s Not

February 21, 2023

What’s Hot And What’s Not

Marketing Trends To Watch For In 2023.

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