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Strategy

Everything we’ve written on strategy, newest first.

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Mar 2020 · Updated Sep 2026Strategy

5 Favourite Work From Home Tools (2026 Update)

Twin Creek Media works from home every Monday and Friday. Here are the tools we use to make it work!

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Apr 2020 · Updated Aug 2026Strategy

How to Sell Online with Shopify® (2026 Update)

Shopify is still the platform we recommend most. Here's what it costs in Canada in 2026, what to expect from the build, and what real Okanagan clients have achieved with it.

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Feb 2015 · Updated Aug 2026Strategy

5 Reasons Why You Should Own a Business in Kelowna… Or Canada in General (2026 Update)

James Shaw moved to Kelowna at 21 and ended up building a marketing agency here entirely by accident. Twenty-two years later, he still thinks it's one of the best places on earth to run a business.

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Jun 2014 · Updated Aug 2026Strategy

Social Media Explained With Coffee (2026 Update)

Facebook, Instagram, LinkedIn, TikTok, YouTube, X. Each platform is a different conversation happening in a different room. Here's which one your business should be in.

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Nov 2023 · Updated Jun 2026Strategy

Are You Making The Most Of Your Google Business Profile? (2026 Update)

For people who don't know, reviews are absolutely critical, and they can't be ignored anymore. — James Shaw

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Jun 2014 · Updated Jun 2026Strategy

Intro to Website Content Planning & Publishing (2026 Update)

A publishing schedule without a content strategy behind it is just a to-do list. Here's how to build a content plan that actually compounds over time.

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May 2023 · Updated May 2026Strategy

The Role & Importance of Brand Naming in Brand Positioning (2026 Update)

AI name generators are fast and free, but a great brand name takes more than an algorithm. Here's what the tools miss, and how brand naming actually works.

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Aug 2023 · Updated May 2026Strategy

Effective SEO Techniques for Organic SEO Traffic (2026 Update)

Organic SEO has changed more in the last two years than the decade before it. Here's what's driving rankings in 2026, and what to stop wasting time on.

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May 2026Strategy

AI: The Ultimate Business Amplifier?

AI is a mega-watt amplifier, but without knowledge, skills, and experience, you’re going to amplify noise in your business. You're going to accelerate your company into a mess. Learn AI basics, but work with a true AI specialist to see the full benefits.

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