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Articles from 2011

Everything we published in 2011, newest first: 26 articles.
Dec 2011Company

Merry Christmas Jigsaw Puzzle!

Our 2011 holiday card from the Twin Creek Media team: a classic online jigsaw puzzle to play over Christmas and the New Year.

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Nov 2011Strategy

Inbound vs. Outbound Marketing (Part 1)

How the internet changed buying in 2011 and why Kelowna shoppers are flooded with messages, setting up the case for inbound marketing.

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Nov 2011Strategy

Inbound vs. Outbound Marketing (Part 2)

Why marketing budgets shifted to inbound in 2011 and why an inbound lead costs about a third of an outbound one, with advice for Kelowna firms.

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Nov 2011Strategy

Search Engine Optimization (Part 1)

Most purchases start with a Google search. Why organic SEO matters for your Kelowna business and why you can't buy your way to the top. From 2011.

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Nov 2011Strategy

Search Engine Optimization (Part 2)

There are no tricks to ranking in Google. Why keyword-rich content and a company blog help Kelowna businesses rank, in this 2011 SEO guide.

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Nov 2011Advertising

Social Media Marketing: Blogging (Part 1)

The importance of businesses tapping into the potential of blogging, allowing them to experience growth in website traffic, customer influence, and overall business value.

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Nov 2011Advertising

Social Media Marketing: Blogging (Part 2)

Boost your brand with social media marketing! Learn how blogging drives engagement, builds trust, and enhances your online presence.

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Nov 2011Advertising

Social Media Marketing: Facebook (Part 2)

Why a Facebook page has real business value, even for B2B companies, and what it meant for Kelowna businesses in this 2011 social media series.

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Oct 2011Advertising

Social Media Marketing: Intro (Part 1)

Nearly two thirds of US internet users were on a social network by 2011. What that means for how your Kelowna customers decide what to buy.

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