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Twin Creek Media

Website PerformanceBaseline Report

Is your website really working? Your stats will tell us, and we’ll tell you the story in plain language.

The good, the bad, and the ugly

Is your website working? I mean, really working? Your stats will tell us, and we’ll tell you the story in plain language. Our baseline website performance report is full of valuable insights into what’s working well and where improvements can be made for maximum impact.

This service is most often bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.

How this service is structured

Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.

See the Map stage

Baseline Website Performance gallery

We’ve got plenty of experience working on these types of projects. Take a look!

You're in good company

We’ve analyzed website statistics and separated the mumbo from the jumbo many, many times, including for these companies…
  • Jani King
  • Astec
  • FH&P Lawyers
  • Okanagan Dentistry

Do your web visitors like you?

We dive headfirst into a year’s worth of your website’s data and crunch numbers to find out what the people think.

  • What’s your visitor traffic looking like? Is it jammed up or a ghost town? And where are they coming from?
  • Devices that have a hold on web visitors: are you capitalizing on this opportunity?
  • The average length of time your guests spend: are they virtually window-shopping or taking action?

So, what do you get? Insight into better user experience, which will result in more web activity that really matters.

Analyzing website visitor data

Does Google like you?

Google is the gatekeeper between your site and potential clients. What if we told you that we can make crossing the bridge easier? An SEO scorecard will identify your current strengths and weaknesses.

  • Is your website credible in Google’s eyes? Learn the trust factors that matter most.
  • Search engine ranking and position in the maps. How do you compare to others? Are your ideal customers finding you first, last, or never? The higher you rank, the more visibility your site gets.

What’s in it for you? Insight into search engine optimization. It’s a simple enough formula: higher search engine rankings = higher visibility = increased traffic = growth. It’s hard work though! We’re ready to help.

A Google search results page

Do your web visitors take action?

Let’s get real here: the proof is in your website performance.

  • In marketing lingo, we’re measuring conversions: product sales, newsletter sign-ups, quote requests, phone calls, service scheduling, Google reviews, and social media growth, whatever actions are relevant for you.
  • Digital footprints: what kind of trail are your users leaving? Think impressions, website clicks, chat patterns and more. Is something broken along your customer journey? Let’s find out.

Advantage? Gain insight into the website activity that directly impacts your growth.

Tracking website conversions and visitor actions

We have only great things to say about the Twin Creek Media team! They turned our sad website and online marketing strategy into an amazing well-oiled advertising machine in a few short years.

Sandi KnellerRafter 4K Contracting Ltd.

45%

Leave: no clear message

Web visitors leave sites due to “lack of a message”

3 sec

Before people lose focus

Maximum wait time before people lose focus

$200B

Digital revenue in Canada

Revenue generated via digital means in Canada

0.1 sec

Load time and conversions

Improved page load time of 0.1 seconds drives conversions by 8%

Client result

“The results of the work that Twin Creek Media has done have been very, very quick to appear, very tangible results. The level of service that I’ve received is excellent.”

Karine Lawrence
Sirocco Food + Wine Consulting

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
— James Shaw, CEO / Cofounder,Twin Creek Media

Frequently asked questions

What is a baseline website performance report?

It’s a plain-language report on how your website is really performing, based on a year’s worth of your website’s data. It covers visitor behaviour, how Google sees you, and whether visitors take the actions that matter to your business.

What will I learn about my visitors?

We look at your traffic and where it comes from, which devices people use, and how long they stay. You get insight into the user experience and how to turn more visits into activity that matters.

Does the report cover SEO?

Yes. An SEO scorecard identifies your current strengths and weaknesses, including trust factors and your search ranking and position in the maps compared to others.

How does this fit with the rest of my marketing?

This service is most often bundled with other items into a Marketing Roadmap, a 4 to 6 week project that gives your organization a marketing plan.