Website Audit
We examine your site from the code up and give you a list of what needs to change, so visitors and Google are both happy.
People first, robots second
The Website Audit draws on findings from other parts of the strategy: the Baseline Report, Competitive Analysis, and SEO Rankings. Our team will create a list of what needs to change so your web visitors are happy, officially called user experience or UX. Keeping the good ol’ Google bot happy is a top priority, too, and heavily factors into every plan.
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.
How this service is structured
Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.
See the Map stageWebsite Audit gallery
You're in good company
Are you keeping score?
Some websites look pretty but underneath they’re rotten. How does your code look? (Bet you’re not asked that very often!) Do search engines know you exist? Let us tear apart your website and examine the bits and pieces.
Our marketing team is made up of designers, writers, programmers, and strategists, and we all play a role in how a site is performing. We’ll put our heads together, pull out our toolbox, and examine things like:
- Search engine performance
- Competitiveness
- Usability
Scoring various site aspects out of ten will identify what’s working and what’s not. And based on the scores, we’ll make recommendations on what should be improved and the urgency of those improvements.
We live in the Matrix
Along the way, we’ll explain not only what we are doing but why we are doing it. We think it’s pretty important to educate our clients to ensure that your site continues to function correctly in the future. Knowing what to watch for is half the battle. Neo and Trinity agree.
Here are just a few things (out of a gazillion) we watch for:
- Are images optimized with tags, descriptions, and file sizes?
- Is your menu working? What about broken links, missing images, dead pages, forms that submit to nowhere?
- Can you add new testimonials, projects or case studies to build credibility?
- Is your website loading properly? Is Google penalizing you for sluggish page speed?
- Does your site work well on phones and tablets?
Twin Creek Media completed a ground up rebuild of our website. They continue to provide media support to assist us to meet our goals. We have been delighted with their professional and responsive service. They are a valuable partner of our business.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Website Audit
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What does a website audit cover?
We examine search engine performance, competitiveness and usability, scoring each out of ten to show what’s working and what’s not. Based on the scores, we recommend what should be improved and how urgent each improvement is.
What kinds of problems do you look for?
Things like unoptimized images, broken links, missing images, dead pages, forms that submit to nowhere, slow page speed, and how the site works on phones and tablets.
Will I understand the results?
Yes. We explain not only what we are doing but why, so you know what to watch for and your site continues to function correctly in the future.
Where does the audit get its information?
It draws on findings from other parts of the strategy: the Baseline Report, Competitive Analysis and SEO Rankings. It’s usually bundled into a Marketing Roadmap, a 4 to 6 week project.