GEO & AI Search
Your buyers are asking AI for recommendations. We get your business cited, trusted and recommended in the answers they read.
Befriending the bots: say hi to AI
On the internet, there’s a new gatekeeper in town. It goes by several names: ChatGPT, Claude, and Google AI Overviews (AIO) like what Gemini provides. And don’t forget more minor players like Perplexity and Grok. These AI engines now answer your buyers’ questions on the spot, and a lot of those buyers never click a single link. They read the answer and move on. The question is whether your business is in that answer, or whether you’re watching from the sidelines while a competitor gets the credit.
That’s where GEO comes in. Generative Engine Optimization is the practice of getting your content structured, credible, and formatted in a way that AI engines actually want to cite. Think of it as teaching the robots to trust you. We know how to do that.
How this service is structured
This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.
See our monthly programsYou’re in good company
Get cited, not just ranked
More and more, your buyers are skipping Google entirely. They type their question into ChatGPT, Perplexity, Gemini, or Claude, read whatever answer comes back, and move on. No list of links. No clicking through to your website. Just an answer, synthesized from whatever sources those platforms decided to trust.
Google’s AI Overviews alone now reach over 2 billion monthly users. ChatGPT doubled its weekly active users from 400 million to 800 million in under a year. As of spring 2026, AI Overviews are included in half of all searches. The pace of AI adoption is forming brand new habits around how people look for information. After 20 years of SEO writing the rules, businesses need to adapt quickly to a new age of GEO.
Getting cited in those answers means your brand shows up in front of buyers who may never visit your website but still walk away knowing your name and what you do. That kind of visibility compounds. The businesses putting in the work now will be the names AI reaches for by default tomorrow.
In the near future, AI agents (acting on behalf of humans) will make purchase decisions themselves. Big dollars are on the line.
GEO ranking factors
After we look at where your brand currently stands across AI platforms, we build a plan to grow your presence in AI-generated answers. Some of the areas we focus on:
- Content structure: AI engines favour direct answers up front, question-based headings, and paragraphs that make sense on their own when pulled out of context. If your content was written to impress human readers, it may be invisible to AI.
- Schema markup: Technical signals that tell AI crawlers what your content actually means. Pages with proper schema markup are measurably more likely to get cited.
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness): Author credentials, original data, and consistent updates all play into whether AI trusts your content enough to quote it.
- Third-party mentions and reviews: AI engines weight what others say about you far more than what you say about yourself. Review platforms, PR mentions, and community presence all feed the machine.
- Original research and statistics: Generic advice gets passed over. Specific, cited facts get quoted. If your content adds something genuinely new to the conversation, AI has a reason to use it.
- Fresh, regularly updated content: Stale content gets deprioritized. AI platforms favour sources that are clearly maintained and current.
And yes, there’s a lot more to it than that. We’re only scratching the surface here. Download our GEO Ranking Factors Infographic.
One thing worth saying plainly: GEO does not replace SEO. It works alongside it. Strong traditional search rankings actually help your AI visibility too. We optimize for both.
Twin Creek only offers the best quality of work. They are personable, professional, and very positive. We’ve been at their Kelowna office several times and all the staff is super friendly and fun to work with.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for GEO & AI Search
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your content so AI engines like ChatGPT, Claude, Perplexity and Google AI Overviews want to cite it. It is about being credible, clear and well formatted, so your business is in the answer rather than on the sidelines.
Does GEO replace SEO?
No. GEO works alongside SEO, and strong traditional search rankings actually help your AI visibility too. We optimize for both.
What do you focus on to get a business cited by AI?
We look at content structure, schema markup, E-E-A-T signals, third-party mentions and reviews, original research and statistics, and fresh, regularly updated content. We start by looking at where your brand currently stands across AI platforms, then build a plan to grow your presence.
How will I know it’s working?
GEO reports are included in Twin Creek’s marketing reports, so you can see your progress alongside the rest of your monthly results.