Remember that cool 80's movie ET?
Throughout the whole movie the cute little long-necked alien just wanted to get home. I was a kid in the 80's and I remember sitting in the theater (dreaming about flying on my BMX bike like that!) and hearing that famous line, "ET phone home?" It just struck me now how phones used to be for calling people. And that's it. Just calling people.
If you think that's a silly thought, ask anyone on the streets of Kelowna what phones are for. You'll likely get a range of answers like texting, email, Facebook, checking movie times, restaurant locations, shopping, watching videos, etc. Some answers may even include phoning home. Funny how times change. Of course, they're Googling your business too. Gulp!
For business people, the gadgets that used to be only phones are now digital swiss army knives. Smart phones and tablets are everywhere. Toddlers, teens, and grandmothers have a mobile device. So let's figure out why & what your business should do about it....
¶ James Shaw, Partner/Creative Director