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Apr 22, 2025 Author: Twin Creek Media Team strategy

The Future of SEO: Search Engine Optimization is Changing

an image of a spaceship depicting how an SEO partner can help lead the way to strange new worlds

As search habits evolve, businesses need an SEO partner who can keep the pace—and lead the way to strange new worlds.

In the good old days, Search Engine Optimization (SEO) was relatively straightforward for a marketing professional. A few well-placed keywords, a tidy meta description, some secret sauce, and voilà—you’re on page one. But like so many things in life (taxes, climate, and my grocery bill), search has become... more, well, let’s just say, complicated.

A visual representation of Google's search volume growth since its inception in 1999

A visual representation of Google's search volume growth since its inception in 1999.

AI Changes SEO at a Blistering Pace

Google Search volume is at an all-time high, but user trust and behaviour are shifting toward AI-powered tools, indicating both opportunity and disruption.

Google now processes a mind-blowing 5 trillion searches a year, but a growing number of searches are happening away from this mega-platform. Many users, especially Gen Z and Millennials, utilize AI over traditional search. Google has responded by quickly implementing AI tools such as Gemini, but the word on the street is that traditional Google search has dipped in quality for those seeking knowledge. Obviously, Google is still the big boss on the block, but the landscape is changing. A new strategy that speaks directly to AI is in order.

So what does that mean for your business? The end of days? Nay! This moment is a shiny new opportunity.

Fun Fact: Google processed around 99,000+ searches every second (that’s 8.5 billion searches per day!) in 2024.

Maximum Warp—Engage!

The way people search is shifting—fast. Voice searches, conversational queries, AI-generated answers… these aren’t fringe trends anymore. They’re shaping how your customers discover brands, make decisions, and ultimately, choose where to spend their money. This means your digital strategy needs to evolve to keep up with the pace of technology.

a robotic hand clicking on a button for search engine optimization

Digital marketing isn’t about chasing the latest algorithms—it’s about understanding your audience and showing up when it counts.

TCM: A Growth Partner Who Gets It

At Twin Creek Media, we don’t just check boxes on an SEO to-do list. We build adaptive, forward-looking strategies that evolve with your audience and their platforms. Our team is soaring at warp speed, discovering the secrets of this new frontier and learning how to talk to the Robots, erm, Google and AI. 

Think of us as your growth partner in the ever-changing SEO landscape.

Great SEO isn’t just about being found; it’s about being chosen… by the digital overlords AND the customers.


Why A Growth Partner Matters

In a world where users can chat with omnipresent robots (that’s not scary at all), your online presence needs to work a little bit harder—and way smarter. But you don’t have to figure it out alone. Our team of experts are some of the best in the biz!

We’ve spent over 20 years helping Canadian businesses grow. TCM has seen trends come and go, but one thing stays the same: results follow when a smart digital strategy aligns with real human behaviour.

So yes, SEO is changing. But that’s not a threat—it’s an opportunity. Let’s seize it together.


Ready for an SEO strategy that blasts your growth into outer space? Let’s talk about how Twin Creek Media can be your partner in the new paradigm. Contact us today.