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Getting Started With Email Marketing
The key benefits of email marketing, how it compares with direct mail on cost and tracking, and how to get your first newsletter out the door (2010).
Read articleWhat Inception Teaches Us About Marketing
James Shaw matches ideas from the movie Inception to marketing strategy, from planting a seed in the customer's mind to the Twin Creek-isms (2010).
Read articleSocial Media Marketing for Musicians
Our 2010 Music BC presentation in Kelowna for musicians and band managers: the benefits of social media, success stories, trends and tools to start.
Read articleGot a Store? Build Your Email List!
Practical tips from Amelia Penner and James Shaw to grow an email list for a store: start with customers, extend to connections, and offer incentives.
Read articleEngaging Customers – From Bored to Boombastic!
James Shaw on why not all marketing channels engage equally, how to stop sounding like advertising, and moving from push messages to conversation (2010).
Read articleSocial Media For Business – OVES Discussion Panel
James Shaw joined a social media panel for the Okanagan Valley Entrepreneur's Society at the Ramada Kelowna on March 30, 2010. Topics and video included.
Read articleAre Newspapers Still Relevant In a Digital World?
James Shaw weighs the NADbank 2009 readership data against his gut feeling and asks whether newspapers still matter to younger Okanagan audiences.
Read articleLogo Design vs. Branding
A 2010 counterpoint to a Kelowna Capital News story on crowd-sourced logos: why a hundred cheap designs can't replace strategic thinking behind a brand.
Read articleThe Power of Mobile Phones
James Shaw wrote, posted and shared this blog entry entirely from an iPhone in about ten minutes in 2010, to show how mobile marketing changes delivery.
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