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A Better Shopify Blog
A blog is the cornerstone of advertisement, be it a centrepiece for a Facebook ad campaign or a scheduled Twitter post. It acts as a communication tool to your customers and helps generate leads. Learn how to create a better Shopify blog to improve your sales and bring back repeat visitors.
Read articleTop 10 Mistakes to Avoid When Creating A Social Media Marketing Campaign
For any marketer, it's a dream come true to find a platform that allows them to connect with millions of potential customers at the same time. Unfortunately, the results aren't what some firms expect.
Read articleA Simple Approach to Prioritizing Your Mobile Optimization Efforts
We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. And only 14% said they were satisfied with the way their brands are accessing and leveraging mobile. So... what gives?
Read articleThe Biggest SEO Shakeups of All Time
I sometimes imagine Google's search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded and resides in a secret, subterranean bunker beneath Google's Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and…
Read article7 Types of Emails You Should Definitely Be Sending to Your Subscriber List
Welcome, offer, review and newsletter emails, plus three more. The seven emails worth sending your subscriber list to earn more conversions from email.
Read articleeCommerce Marketing Tactics
Your online store is up, so how do you get customers? A 2017 infographic from Visiture on the tactics that bring attention and sales to an eCommerce shop.
Read articleKelowna Marketing: What is Social Media Marketing?
Seven reasons Kelowna businesses should use social media, from showcasing your brand and building a loyal community to reaching customers where they are.
Read articleKelowna Marketing: What is Inbound Marketing?
Interruptive ads, direct mail and cold calls no longer cut through. How inbound marketing attracts Kelowna customers with content they actually enjoy.
Read articleKelowna Marketing: What is Pay Per Click (PPC)?
PPC means you pay only when someone clicks your ad. How search ads put your Kelowna business in front of ready-to-buy customers, and why it pays off fast.
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