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Strategy
Everything we’ve written on strategy, newest first.
Marketing is not Monkey Business
A 2009 post by Doc Halliday on chimps, human genes and why marketers need to look beyond their own heads for new knowledge to get smarter.
Read articleUnderstand Before Being Understood
Why listening comes first in marketing. A Stephen Covey principle applied to customer needs, emotional triggers and creative selling, in 2009.
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