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Social Media Marketing for Musicians
Our 2010 Music BC presentation in Kelowna for musicians and band managers: the benefits of social media, success stories, trends and tools to start.
Read articleGot a Store? Build Your Email List!
Practical tips from Amelia Penner and James Shaw to grow an email list for a store: start with customers, extend to connections, and offer incentives.
Read articleEngaging Customers – From Bored to Boombastic!
James Shaw on why not all marketing channels engage equally, how to stop sounding like advertising, and moving from push messages to conversation (2010).
Read articleAre Newspapers Still Relevant In a Digital World?
James Shaw weighs the NADbank 2009 readership data against his gut feeling and asks whether newspapers still matter to younger Okanagan audiences.
Read articleSocial Media Marketing 101
Learn the basics of social media marketing, including strategies, engagement tips, and tools like Twitter and Facebook to boost your business success.
Read articleWhat Is Integrated Marketing?
A plain primer on integrated marketing communications: how online and offline channels work together to keep your message consistent. Shared in 2010.
Read articleIntegrated Marketing – It’s What We Do
Twin Creek Media's 2010 service overview: assessment, creative and media delivery under one roof for Kelowna businesses, from research to web to radio.
Read articleWith Everyone Specializing, Who is Generalizing?
As Okanagan firms chased niches in 2010, James Shaw explained why Twin Creek Media stayed general, and how four executives and specialists make it work.
Read articleTop 12 Reasons Why Your Website Is (or might be!) Useless…
by James Shaw, Creative Director / Owner, Twin Creek Media
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