Learn

Field notes for growing businesses

Straight talk on strategy, design and advertising from the team doing it every day. No fluff, just what’s working for our clients right now.

Latest · Strategy

AI: The Ultimate Business Amplifier?

AI is a mega-watt amplifier, but without knowledge, skills, and experience, you’re going to amplify noise in your business. You're going to accelerate your company into a mess. Learn AI basics, but work with a true AI specialist to see the full benefits.

Read article

Browse by topic

Jun 2017Advertising

Kelowna Marketing: What is Social Media Marketing?

Seven reasons Kelowna businesses should use social media, from showcasing your brand and building a loyal community to reaching customers where they are.

Read article

May 2017Advertising

Kelowna Marketing: What is Inbound Marketing?

Interruptive ads, direct mail and cold calls no longer cut through. How inbound marketing attracts Kelowna customers with content they actually enjoy.

Read article

May 2017Advertising

Kelowna Marketing: What is Pay Per Click (PPC)?

PPC means you pay only when someone clicks your ad. How search ads put your Kelowna business in front of ready-to-buy customers, and why it pays off fast.

Read article

Apr 2017Advertising

Kelowna Marketing: What is Mobile Marketing?

More people use phones than laptops to get online, and most keep them close all day. What that means for your Kelowna website, apps and marketing.

Read article

Apr 2017Design

Kelowna Marketing: What is eCommerce Web Design?

Thinking of selling beyond Kelowna? Why an online store is easier to start than a physical one, and what good eCommerce web design needs to sell well.

Read article

Nov 2016Advertising

Kelowna Marketing: What is Content Marketing?

Regular infographics, articles and videos bring Kelowna searchers to your website. How content marketing works, using a custom cake business as an example.

Read article

Oct 2016Strategy

Trick or Treat: Digital Marketing Halloween Special

Americans spent about US$7 billion on Halloween in 2016. Where the money went, why only 21% was spent online, and what it says about omni-channel.

Read article

Oct 2016Advertising

Social Media for Kelowna Businesses: What is Facebook Marketing?

Facebook has over a billion active users. How Kelowna businesses use it to keep customers informed, build a brand identity, reach people and drive sales.

Read article

Oct 2016Design