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Strategy
Is Social Media an Effective Marketing Tactic for Businesses in Kelowna?
2011 eMarketer survey results on how small businesses rate social media against websites, email and search, and where satisfaction was falling.
Read articleFace-to-face is a Click Away – Social Media Marketing for Kelowna Businesses
Video calls bring face-to-face meetings online! Discover how virtual communication enhances business connections and collaboration.
Read articleSocial Media Quick Facts: Facebook
Explore key Facebook statistics from 2011, including user engagement, mobile access, and content sharing, highlighting the platform's impact on social media trends.
Read articleYour Small Business Needs Facebook (Like a fish needs water!)
In the day and age of social media, there is no marketing tool more powerful to a small business than Facebook.
Read articleKelowna SEO: Search Engine Optimization Revealed
James Shaw explains how SEO works for a Kelowna business: organic vs paid listings, why traffic matters, and how our agency ranked first (2010).
Read articleOnline Communities As Countries
If Facebook were a country, 500 million users would make it the third largest on Earth. Social network populations compared with real countries (2010).
Read articleGetting Started With Email Marketing
The key benefits of email marketing, how it compares with direct mail on cost and tracking, and how to get your first newsletter out the door (2010).
Read articleWhat Inception Teaches Us About Marketing
James Shaw matches ideas from the movie Inception to marketing strategy, from planting a seed in the customer's mind to the Twin Creek-isms (2010).
Read articleHow Google Works (Infographic)
A 2010 infographic from the PPC Blog on the inside of Google: data centre scale, what happens when you tweet or blog, and what it does in a second.
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