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Strategy
Top Lead Generation Tactics in 2012
A 2012 MarketingSherpa chart of the top B2B lead generation tactics, and why pull methods that get you found beat intrusive push advertising.
Read article[Infographic] How to Get More Likes, Comments and Shares on Facebook
Does this sound like you?: You've got some fans that have
Read articleWhat Women (and Men) Really Want According to Social Media!
A 2012 look at a Netbase study of 27 billion social media conversations over a year, and what people really talk about most.
Read articleIs Bill Gates Better Than Batman?
James Shaw on why Twin Creek Media believes business should get personal, and an infographic on Bill Gates that inspired him. From 2012.
Read articleSearch Engine Optimization (Part 2)
There are no tricks to ranking in Google. Why keyword-rich content and a company blog help Kelowna businesses rank, in this 2011 SEO guide.
Read articleSearch Engine Optimization (Part 1)
Most purchases start with a Google search. Why organic SEO matters for your Kelowna business and why you can't buy your way to the top. From 2011.
Read articleInbound vs. Outbound Marketing (Part 2)
Why marketing budgets shifted to inbound in 2011 and why an inbound lead costs about a third of an outbound one, with advice for Kelowna firms.
Read articleInbound vs. Outbound Marketing (Part 1)
How the internet changed buying in 2011 and why Kelowna shoppers are flooded with messages, setting up the case for inbound marketing.
Read articleGeorge Clooney Hates Facebook
George Clooney and other famous celebrities weigh in on Facebook and the internet and how they feel about it.
Read articleFree guide