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All Aboard the eCommerce Train: Facts About Online Sales in Canada
Canadian businesses have made strides in adding eCommerce to their marketing and sales strategies
Read articleHow to Respond to Positive Reviews
Effectively responding to positive customer reviews will build long-lasting relationships and consumer loyalty. Learn how to improve online reputation management by following these tips.
Read articleHow to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. Seeing a business handle a particularly challenging review online suggests that management is proud of their business and willing to go the extra mile to maintain their reputation! Learn how to respond with these tips.
Read article6 Reasons Your Local Business Listings Need to Be Accurate
More than ever before, your customers have started their shopping experiences online vs in-store. Learn how these 6 big reasons your local business listing (or lack thereof) can make or break your business.
Read articleA Better Shopify Blog
A blog is the cornerstone of advertisement, be it a centrepiece for a Facebook ad campaign or a scheduled Twitter post. It acts as a communication tool to your customers and helps generate leads. Learn how to create a better Shopify blog to improve your sales and bring back repeat visitors.
Read articleHow to Connect with Customers using LiveChat®
Hold the phone! Find out how LiveChat’s instant messaging feature allows you to communicate with your website visitors and turn conversations into sales.
Read articleTop 10 Mistakes to Avoid When Creating A Social Media Marketing Campaign
For any marketer, it's a dream come true to find a platform that allows them to connect with millions of potential customers at the same time. Unfortunately, the results aren't what some firms expect.
Read articleA Simple Approach to Prioritizing Your Mobile Optimization Efforts
We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. And only 14% said they were satisfied with the way their brands are accessing and leveraging mobile. So... what gives?
Read articleThe Biggest SEO Shakeups of All Time
I sometimes imagine Google's search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded and resides in a secret, subterranean bunker beneath Google's Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and…
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