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Strategy

Everything we’ve written on strategy, newest first.
Jun 2017Strategy

eCommerce Marketing Tactics

Your online store is up, so how do you get customers? A 2017 infographic from Visiture on the tactics that bring attention and sales to an eCommerce shop.

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Oct 2016Strategy

Trick or Treat: Digital Marketing Halloween Special

Americans spent about US$7 billion on Halloween in 2016. Where the money went, why only 21% was spent online, and what it says about omni-channel.

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Jun 2016Strategy

Charts That Point to the Future of Marketing

Mobile time grew 31% in 2015 while desktop fell. A few charts on 2016 budgets, marketer priorities and lead generation pain points, from our data team.

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Mar 2016Strategy

Get It Booked! How to get the Most Out of Your Kelowna Tourism Website

Maximize your business's visibility with the Kelowna tourism website! Learn how to optimize your listing and attract more visitors to your business.

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Jul 2014Strategy

Want Local Success? Think Globally.

James Shaw shares what we saw in clients' 2014 analytics: when a local business reaches a worldwide audience online, it often pays off at home in Kelowna.

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Jun 2014Strategy

The Guide: Mobile Websites for Business

Phones are for far more than calls now, and customers are Googling your business on them. Why Kelowna businesses need a mobile website, and how to get one.

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May 2014Strategy

How To Generate Traffic for Your eCommerce Site

Tried and true ways to bring the right visitors to your online store, from mobile optimization to search and social, from ten years with Kelowna shops.

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Apr 2014Strategy

10 Ways to Optimize Your Kelowna SEO Right NOW!

Ten practical SEO tips for Kelowna small businesses, from checking keyword competition to writing title tags that earn the click and bring in customers.

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Feb 2014Strategy

Three Keys to SEO: Keywords, Google Bots, and Moderation

Unlock SEO success with three key strategies: mastering keywords, understanding Google bots, and effective moderation to boost your website’s visibility and ranking.

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