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Field notes for growing businesses

Straight talk on strategy, design and advertising from the team doing it every day. No fluff, just what’s working for our clients right now.

Latest · Strategy

What Does the Best Marketing Team Look Like For Your Business?

See how outsourcing marketing or adopting a hybrid model can improve ROI, elevate branding, and provide specialized expertise your in-house team may lack, helping your business grow faster.

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Apr 2013Advertising

ET Phone Home? Mobile Websites For Business

Phones are for much more than calls now. James Shaw explains in 2013 why Kelowna businesses need a mobile website as customers search on their phones.

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Apr 2013Strategy

Mobile Payment Infographic

Explore the rise of mobile payment options and their impact on businesses. Check out our infographic on mobile payments and learn how to optimize for mobile users.

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Mar 2013Strategy

Brand Journalism: A New, True Approach to Marketing in Kelowna

Brand journalism builds credibility by teaching customers instead of selling. How we used it for The Greenery Garden Centre in Kelowna in 2013.

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Mar 2013Company

Small Businesses: Meet Your New Kelowna Marketing Team

This post explains the benefits of working with Twin Creek Media, a Kelowna marketing team that offers expert services on demand, saving small businesses time and money.

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Feb 2013Advertising

Newspaper Ad That Thinks It’s An Email

Our 2013 Okanagan Business Examiner ad looked like an email with a paper clip, to show how integrated marketing keeps one message across every channel.

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Feb 2013Design

Web Design Companies vs. Marketing Companies in Kelowna

Discover how web design and marketing companies differ in Kelowna. Learn why a holistic approach with planning, production, and promotion boosts long-term success.

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Feb 2013Strategy

Integrated Marketing in Kelowna: Just Do It

Learn how integrated marketing campaigns, like Nike's iconic 'Just Do It', build brand identity and strengthen customer connections in Kelowna.

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Feb 2013Strategy

Responsive Versus Dedicated Mobile Design: What’s Best for Your Business?

Responsive design adapts one site to every screen, while a dedicated mobile site serves mobile needs. The difference, and which suits your business.

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Feb 2013Design

Slow Loading Website? Kelowna Web Design Team Offers the Top Five Reasons and Solutions

57% of visitors leave after three seconds. Five common reasons a website loads slowly, from oversized images to Flash and shared hosting, and the fixes.

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