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Advertising

Everything we’ve written on advertising, newest first.
Jan 2013Strategy

‘Newsjacking’ – How to Share the Limelight

Newsjacking ties a press release to current events so editors pick up your story. How it works, why free coverage beats ads and how to try it.

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Jan 2013Strategy

Is Your Business Calling on Moms in Your Social Media Strategy?

58% of Canadian moms visit social networks daily and 63% will like a brand page. What a 2012 study means for your social media strategy and where to focus.

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Dec 2012Strategy

Taking a Shot at Pinterest: Tips for Businesses

Pinterest had 10 million monthly visitors in 2012. Tips for businesses, from pinning your own photos to linking to your site and following related brands.

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Dec 2012Advertising

The Age of Access: Report Proves Consumers use Social Media More and in New Ways

Consumers are increasingly using social media on mobile devices, making responsive web design essential. Learn about the rise in social media usage and its business impact.

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Dec 2012Strategy

Video Voodoo: How Your Business Can Use YouTube to Woo Google

As SEO and web design experts in Kelowna, at Twin Creek Media we often hear from clients who are desperate to butter up the almighty Google.

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Nov 2012Advertising

Score Loyal Customers With Instagram

How The Paper Lions and Ben & Jerry's used Instagram contests in 2012 to win fans, and what a Kelowna business can borrow from them.

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Aug 2012Strategy

Search Engine Optimization: Periodic Table Infographic

James Shaw shares a one-page periodic table of search engine optimization from 2012 and why it makes SEO easier to explain to clients.

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Jul 2012Strategy

[Infographic] How to Get More Likes, Comments and Shares on Facebook

Does this sound like you?: You've got some fans that have

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Mar 2012Strategy

What Women (and Men) Really Want According to Social Media!

A 2012 look at a Netbase study of 27 billion social media conversations over a year, and what people really talk about most.

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