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Search Engine Optimization (Part 2)
There are no tricks to ranking in Google. Why keyword-rich content and a company blog help Kelowna businesses rank, in this 2011 SEO guide.
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Most purchases start with a Google search. Why organic SEO matters for your Kelowna business and why you can't buy your way to the top. From 2011.
Read articleInbound vs. Outbound Marketing (Part 2)
Why marketing budgets shifted to inbound in 2011 and why an inbound lead costs about a third of an outbound one, with advice for Kelowna firms.
Read articleInbound vs. Outbound Marketing (Part 1)
How the internet changed buying in 2011 and why Kelowna shoppers are flooded with messages, setting up the case for inbound marketing.
Read articleSocial Media Marketing: Blogging (Part 2)
Boost your brand with social media marketing! Learn how blogging drives engagement, builds trust, and enhances your online presence.
Read articleSocial Media Marketing: Blogging (Part 1)
The importance of businesses tapping into the potential of blogging, allowing them to experience growth in website traffic, customer influence, and overall business value.
Read articleSocial Media Marketing: Facebook (Part 2)
Why a Facebook page has real business value, even for B2B companies, and what it meant for Kelowna businesses in this 2011 social media series.
Read articleSocial Media Marketing: Facebook (Part 1)
Why Facebook became the hub of online social life by 2011, replacing email, messaging and photo sharing, and why that matters to your business.
Read articleSocial Media Marketing: Twitter Statistics (Part 2)
How Twitter shapes purchasing decisions and why companies on Twitter see twice as many leads, with takeaways for Kelowna businesses. From 2011.
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