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Advertising

Everything we’ve written on advertising, newest first.
Jun 2014Strategy

The Guide: Mobile Websites for Business

Phones are for far more than calls now, and customers are Googling your business on them. Why Kelowna businesses need a mobile website, and how to get one.

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May 2014Strategy

How To Generate Traffic for Your eCommerce Site

Tried and true ways to bring the right visitors to your online store, from mobile optimization to search and social, from ten years with Kelowna shops.

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Oct 2013Strategy

Effective Halloween-Themed Social Media Campaigns

Halloween is not far off, and there are many marketers searching for ways to promote their brand for this particular holiday.

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Jun 2013Advertising

Social Media Landscape – Game of Thrones Style

Hootsuite's 2013 infographic shows Facebook, Twitter and the other social giants as Game of Thrones families, and why James Shaw still likes the tool.

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May 2013Advertising

Social Media Marketing Cheatsheet

Master social media marketing with this 2013 cheatsheet! Get quick tips on platforms, strategies, and best practices to boost your brand online.

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Apr 2013Advertising

ET Phone Home? Mobile Websites For Business

Phones are for much more than calls now. James Shaw explains in 2013 why Kelowna businesses need a mobile website as customers search on their phones.

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Mar 2013Strategy

Brand Journalism: A New, True Approach to Marketing in Kelowna

Brand journalism builds credibility by teaching customers instead of selling. How we used it for The Greenery Garden Centre in Kelowna in 2013.

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Feb 2013Advertising

Newspaper Ad That Thinks It’s An Email

Our 2013 Okanagan Business Examiner ad looked like an email with a paper clip, to show how integrated marketing keeps one message across every channel.

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Jan 2013Strategy

Mixed Media Installation: Audi Toy Racetrack

Audi Canada, Zulu Alpha Kilo and Slot Mods USA built a 1/32 scale racetrack controlled by iPads, and James Shaw explains why it is marketing at its best.

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