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Twin Creek Media

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Strategy

Everything we’ve written on strategy, newest first.
Feb 2014Strategy

How Colours Affect Website Conversions

Up to 90% of a first impression can come from colour. How Kelowna web designers use colour to guide visitors to your call to action and lift conversions.

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Jan 2014Strategy

Tax Treatment of Website Development & eCommerce Sales

How the CRA treats website development costs and eCommerce sales in Canada, including GST and PST, summarized from a BDO article we shared with clients.

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Jan 2014Strategy

Does Google Like Your Company?

Learn how Google affects your website's traffic and ranking. Discover SEO strategies for Kelowna businesses to improve visibility, avoid penalties, and achieve lasting success.

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Oct 2013Strategy

Effective Halloween-Themed Social Media Campaigns

Halloween is not far off, and there are many marketers searching for ways to promote their brand for this particular holiday.

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Aug 2013Strategy

How To Infuse Passion into a Website

How we rebuilt our own website: a team around a 27 inch iMac, and what it takes to win over visitors in the first five seconds. From our 2013 redesign.

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Apr 2013Strategy

Mobile Payment Infographic

Explore the rise of mobile payment options and their impact on businesses. Check out our infographic on mobile payments and learn how to optimize for mobile users.

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Mar 2013Strategy

Brand Journalism: A New, True Approach to Marketing in Kelowna

Brand journalism builds credibility by teaching customers instead of selling. How we used it for The Greenery Garden Centre in Kelowna in 2013.

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Feb 2013Strategy

Integrated Marketing in Kelowna: Just Do It

Learn how integrated marketing campaigns, like Nike's iconic 'Just Do It', build brand identity and strengthen customer connections in Kelowna.

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Feb 2013Strategy

Responsive Versus Dedicated Mobile Design: What’s Best for Your Business?

Responsive design adapts one site to every screen, while a dedicated mobile site serves mobile needs. The difference, and which suits your business.

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